TOP TIERMARKET NEWSWIRE
Movers explained · 2026-08-06

Archived explainer. For the current picture see today's CELH page.

Why Is CELSIUS HLDGS INC (CELH) Stock Down Today?

By the Top Tier Newswire AI Desk · August 6, 2026 at 9:50 AM ET · reviewed against 13 wire stories

CELSIUS HLDGS INC (CELH) is down -14.41% in the latest session. Our newswire has captured 13 stories on CELH across 10 sources in the last 36 hours, with AI sentiment reading bearish (avg 40/100).

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Why CELH stock is down today

Celsius Holdings Inc. stock fell 14.41% to $24.95 in the latest session, driven by disappointing second-quarter earnings results. The energy drink company reported revenue of $817.9 million, missing analyst estimates by approximately $55 million. The decline in sales for the core Celsius brand, despite growth at Alani Nu and the completed integration of Rockstar, contributed to the selloff.

What Happened

Celsius Holdings reported second-quarter revenue of $818 million, up 11% year-over-year, but below the expected $870 million. The earnings miss marked the company's first revenue shortfall in five quarters. The earnings call highlighted that the core Celsius brand experienced declining sales, which offset the growth from other segments. The adjusted earnings per share of $0.36 also fell short of the $0.42 estimate. The earnings report and subsequent presentation by the company confirmed the underperformance, triggering a sharp sell-off in the stock.

What The Data Shows

The stock opened at $24.40, a 16.3% gap down from the prior close of $29.15. It reached an intraday high of $26.30 and a low of $24.08 before settling at $24.95. Trading volume was 7.7 million shares, slightly above the 3-month daily average. The stock is currently trading within its 52-week range of $26.54 to $66.74. Recent insider transactions show three executives and a director buying shares in late May and early June. Unusual options activity included a notable call premium of $379K, with no put premium activity reported.

What To Watch

Celsius Holdings has no scheduled earnings date in the near term. Investors should monitor the company's ability to meet future guidance and the broader market reaction to its strategic initiatives, including the integration of Rockstar and the performance of the Alani Nu brand.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.

CELH by the numbers

Last: $24.95Session: -14.41%7 sessions: -17.53%Coverage: 13 stories / 10 sourcesAI sentiment: 40/100 (bearish)Mkt cap: $7.6BP/E: 66.352w: $26.54 to $66.74
CELH · Aug 6 session (5-min) · -17.13% vs prior close · updated 8:44 PM ET
$23.27$26.37$29.48prev close $29.15$24.167:00 AM10:13 AM1:27 PM4:41 PM7:55 PM7:00 AM · $24.327:05 AM · $24.357:10 AM · $24.337:15 AM · $24.467:20 AM · $24.227:25 AM · $24.227:30 AM · $24.327:35 AM · $24.347:40 AM · $24.387:45 AM · $24.167:50 AM · $24.147:55 AM · $24.788:00 AM · $24.448:05 AM · $24.408:10 AM · $24.608:15 AM · $24.818:20 AM · $24.928:25 AM · $25.098:30 AM · $25.168:35 AM · $24.978:40 AM · $24.968:45 AM · $24.958:50 AM · $24.958:55 AM · $25.009:00 AM · $24.909:05 AM · $25.589:10 AM · $25.439:15 AM · $25.409:20 AM · $25.389:25 AM · $26.009:30 AM · $25.709:35 AM · $25.159:40 AM · $25.319:45 AM · $24.979:50 AM · $24.849:55 AM · $24.4410:00 AM · $24.5510:05 AM · $24.6410:10 AM · $24.5110:15 AM · $24.3410:20 AM · $24.4110:25 AM · $24.3610:30 AM · $24.3410:35 AM · $24.2310:40 AM · $24.3910:45 AM · $24.5110:50 AM · $24.4610:55 AM · $24.1711:00 AM · $24.0211:05 AM · $24.3211:10 AM · $24.6411:15 AM · $24.4711:20 AM · $24.4811:25 AM · $24.6411:30 AM · $24.5511:35 AM · $24.4811:40 AM · $24.4311:45 AM · $24.3811:50 AM · $24.2811:55 AM · $24.1612:00 PM · $24.1812:05 PM · $24.1112:10 PM · $24.0912:15 PM · $24.0612:20 PM · $24.0012:25 PM · $23.8912:30 PM · $23.8212:35 PM · $23.8012:40 PM · $23.8012:45 PM · $23.7612:50 PM · $23.7112:55 PM · $23.821:00 PM · $23.981:05 PM · $23.841:10 PM · $23.921:15 PM · $23.961:20 PM · $23.951:25 PM · $23.951:30 PM · $23.891:35 PM · $23.911:40 PM · $23.791:45 PM · $23.731:50 PM · $23.711:55 PM · $23.762:00 PM · $23.882:05 PM · $23.732:10 PM · $23.752:15 PM · $23.682:20 PM · $23.602:25 PM · $23.662:30 PM · $23.682:35 PM · $23.682:40 PM · $23.812:45 PM · $23.892:50 PM · $23.912:55 PM · $23.933:00 PM · $23.913:05 PM · $23.893:10 PM · $23.883:15 PM · $24.053:20 PM · $24.023:25 PM · $23.913:30 PM · $23.873:35 PM · $23.993:40 PM · $23.863:45 PM · $23.933:50 PM · $23.933:55 PM · $23.774:00 PM · $23.814:05 PM · $23.834:10 PM · $23.834:15 PM · $23.844:20 PM · $23.854:25 PM · $23.844:30 PM · $23.854:35 PM · $23.854:40 PM · $23.844:45 PM · $23.854:50 PM · $23.894:55 PM · $23.905:00 PM · $23.945:05 PM · $23.905:10 PM · $23.945:15 PM · $23.925:20 PM · $23.965:25 PM · $24.005:30 PM · $23.975:35 PM · $23.965:40 PM · $23.965:45 PM · $23.955:50 PM · $23.915:55 PM · $23.916:00 PM · $23.916:05 PM · $23.906:10 PM · $23.896:15 PM · $23.886:20 PM · $23.896:25 PM · $23.956:30 PM · $23.976:35 PM · $23.996:40 PM · $24.006:45 PM · $23.986:50 PM · $24.026:55 PM · $24.017:00 PM · $24.027:05 PM · $24.017:10 PM · $24.037:15 PM · $24.017:20 PM · $24.067:25 PM · $24.057:30 PM · $24.107:35 PM · $24.147:40 PM · $24.147:45 PM · $24.207:50 PM · $24.197:55 PM · $24.16
AI sentiment, last 36h · averaged over 13 stories · 40/100 bearish
AI sentiment 40/100 (bearish)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 8 stories on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agopublishBloomberg · sentiment 32 · Celsius Shares Slump as Namesake Brand Sales TumbleBloomberg · 32Celsius Shares Slump as Namesake Brand Sales TumbleSeeking Alpha · sentiment 32 · Celsius Holdings slides after sales for its namesake brand turn negativeSeeking Alpha · 32Celsius Holdings slides after sales for its namesake brand turn negativeInvesting.com Markets · sentiment 32 · Why is Celsius stock tumbling today?Investing.com Markets · 32Why is Celsius stock tumbling today?Stocktwits News · sentiment 32 · CELH Stock Heads For 16-Month Lows After Q2 Earnings Miss Sparks Massive Selloff – Retail Eyes Guidance UpdateStocktwits News · 32CELH Stock Heads For 16-Month Lows After Q2 Earnings Miss Sparks Massive Selloff – Retail…Yahoo Finance · sentiment 38 · Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fallYahoo Finance · 38Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fallQuartz · sentiment 38 · Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fall - qz.comQuartz · 38Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fall - qz.comSeeking Alpha · sentiment 50 · Celsius Holdings, Inc. 2026 Q2 - Results - Earnings Call PresentationSeeking Alpha · 50Celsius Holdings, Inc. 2026 Q2 - Results - Earnings Call PresentationYahoo Top · sentiment 56 · Celsius Q2 Earnings Call HighlightsYahoo Top · 56Celsius Q2 Earnings Call Highlights
4d agoYahoo TopBULLISH 56Earnings

Celsius Q2 Earnings Call Highlights

Celsius (NASDAQ:CELH) reported second-quarter revenue of $818 million, up approximately 11% from a year earlier, as growth at Alani Nu and the completed integration of Rockstar helped offset declines in the core Celsius brand. Chairman and Chief Executive Officer John Fieldly said the company compl

4d agoSeeking AlphaNEUTRAL 50Earnings

Celsius Holdings, Inc. 2026 Q2 - Results - Earnings Call Presentation

2026-08-06. The following slide deck was published by Celsius Holdings, Inc.

4d agoQuartzBEARISH 38Earnings

Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fall - qz.com

4d agoYahoo FinanceBEARISH 38Earnings

Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fall

The energy drink company's total revenue of $817.9 million missed analyst expectations by roughly $55 million in the second quarter

4d agoStocktwits NewsBEARISH 32Earnings

CELH Stock Heads For 16-Month Lows After Q2 Earnings Miss Sparks Massive Selloff – Retail Eyes Guidance Update

The company’s second-quarter revenue came in below consensus estimates of $870 million, its first miss in five quarters.

4d agoInvesting.com MarketsBEARISH 32General

Why is Celsius stock tumbling today?

Why is Celsius stock tumbling today?

4d agoSeeking AlphaBEARISH 32Earnings

Celsius Holdings slides after sales for its namesake brand turn negative

Celsius (CELH) stock plunges after Q2 earnings miss: revenue, margin, EPS and EBITDA slip as Alani Nu grows.

4d agoBloombergBEARISH 32General

Celsius Shares Slump as Namesake Brand Sales Tumble

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More on CELH: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier CELH move explainers: 2026-08-10 · 2026-08-07 · 2026-08-06 · 2026-07-22 · 2026-07-21 · 2026-07-17 · 2026-07-13