By the Top Tier Newswire AI Desk · August 7, 2026 at 11:38 AM ET · reviewed against 33 wire stories
CELSIUS HLDGS INC (CELH) is up +14.43% in the latest session. Our newswire has captured 33 stories on CELH across 14 sources in the last 36 hours, with AI sentiment reading bearish (avg 42/100).
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Why CELH stock is up today
CELH stock surged 14.43% to $27.20 on Thursday, driven by news that Rockstar Energy founder Russ Savage has built a 4.7% stake in Celsius Holdings and expressed interest in becoming CEO. The stock opened with a 1.4% gap up and traded in a wide range, reaching a high of $27.35 before settling at $27.12. The session saw 13.8 million shares traded, more than double the 3-month average.
What Happened
Russ Savage, founder of Rockstar Energy, disclosed to CNBC that he now controls 12 million shares of Celsius Holdings. This stake represents approximately 4.7% of the company and has sparked speculation about a potential leadership change. Savage’s reported interest in assuming the CEO role has drawn significant investor attention, overshadowing recent price target reductions from several major firms including Needham, Morgan Stanley, UBS, and Stifel. These firms have lowered their price targets for Celsius, with Needham cutting its target to $35 from $55. Despite these downgrades, the news of Savage’s stake and ambitions has energized the stock.
What The Data Shows
The stock opened at $24.11 and climbed steadily throughout the session. The intraday high of $27.35 occurred at 11:35 AM ET, while the low of $23.82 was recorded at the open. The session volume of 13.8 million shares is 1.6 times the 3-month average. Options activity also showed a strong skew toward calls, with $32.3 million in call premiums compared to $3.1 million in puts. The largest single options print totaled $10.2 million. Meanwhile, Celsius insiders have been active, with three executives and a director making purchases totaling $716,000 in the last 90 days.
What To Watch
Celsius Holdings is scheduled to report earnings in the coming weeks. Investors will be watching for signs of improved performance following recent revenue and earnings misses. The stock’s recent volatility and insider buying activity may also influence near-term sentiment.
AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.
CELH · Aug 7 session (5-min) · +15.94% vs prior close · updated 8:57 PM ETAI sentiment, last 36h · averaged over 33 stories · 42/100 bearish
The headlines behind the move
Story flow · 8 stories on the wire, last 36h · hover or tap a dot for the headline
3d agoThe FlyBULLISH 56General
Celsius Up 12 After Rockstar Energy Founder Builds Stake
3d agoThe FlyNEUTRAL 54General
Rockstar Energy founder builds stake in Celsius, wants to be CEO, CNBC says
3d agoCNBCNEUTRAL 54General
Rockstar Energy founder builds Celsius stake, wants to take over as CEO
Rockstar Energy founder Russ Savage told CNBC he now controls 12 million shares of Celsius Holdings, amounting to roughly 4.7% of the energy drink company.
3d agoThe FlyBEARISH 34Analyst
Celsius price target lowered to $35 from $55 at Needham
3d agoThe FlyBEARISH 38Analyst
Celsius Price Target Lowered To 42 From 48 At Morgan Stanley
3d agoThe FlyBEARISH 38Analyst
Celsius Price Target Lowered To 37 From 45 At Stifel
3d agoThe FlyBEARISH 38Analyst
Celsius Price Target Lowered To 44 From 50 At Ubs
3d agoThe FlyBEARISH 34Analyst
Celsius Price Target Lowered To 56 From 85 At B Riley
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