Why Is WIX COM LTD (WIX) Stock Down Today?

Wix.com shares fell 8.33% to close at $69.75, driven primarily by a downgrade from BofA Securities. The bank lowered its price target to $68.00, citing concerns over the company's revenue trajectory despite strong third-quarter results.

What Happened

BofA Securities downgraded Wix.com to Underperform, reducing its price target to $68.00. The firm expressed concerns regarding revenue growth, a move that weighed on the stock despite the company reporting third-quarter earnings that beat expectations. Wix.com posted non-GAAP EPS of $1.42 and revenue of $570.2 million, with bookings reaching $573 million, an 11% year-over-year increase. Revenue grew 13% year-over-year, driven by the outperformance of its Base44 product, which is now nearing $250 million in annual recurring revenue. The company reaffirmed its full-year 2026 revenue growth guidance of low- to mid-teens percentage year-over-year.

Other analysts offered mixed views on the stock. Wedbush reiterated a Neutral rating with a $80 price target, while Jefferies raised its price target, citing AI growth momentum. The company also provided a fourth-quarter outlook, projecting low-double-digit percentage year-over-year revenue growth.

What The Data Shows

The stock opened at $67.49, a 3.2% gap down from the prior close. The session low was $65.86, and the last traded price was $66.39. Volume was reported at 0.0 million shares, which is 0.0 times the three-month daily average. Fundamentals indicate a market capitalization of $3.2 billion, with the company remaining unprofitable as trailing twelve-month EPS stands at -3.36. Revenue growth over the same period is 14.2%, while the net margin is -8.2%. The stock has a beta of 1.03 and a 52-week range of $40.16 to $137.62. Over the last eight sessions, the stock has declined 10.6% from $78.06 to $69.75. Recent insider activity includes 6 buys totaling $186,000 and 8 sells totaling $3.4 million, with the most recent filings on September 2, 2026.

What To Watch

Investors will monitor the company's ability to sustain its low- to mid-teens revenue growth guidance for the remainder of fiscal year 2026. The market will also watch how the stock reacts to the divergence in analyst opinions, particularly following the BofA downgrade.