7h agoInvesting.com MarketsBEARISH 42General
Why is The Trade Desk stock sliding today?
Why is The Trade Desk stock sliding today?
Archived explainer. For the current picture see today's TTD page.
Why Is THE TRADE DESK INC A (TTD) Stock Down Today?
By the Top Tier Newswire AI Desk · August 10, 2026 at 10:15 AM ET · reviewed against 7 wire stories
THE TRADE DESK INC A (TTD) is down -6.34% in the latest session. Our newswire has captured 7 stories on TTD across 6 sources in the last 36 hours, with AI sentiment reading bearish (avg 38/100).
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TTD stock fell 6.34% to $12.93 in a session marked by a sharp intraday decline and a broader selloff in the days following the company’s disappointing quarterly revenue report. The stock opened at $13.66, down from the previous close of $13.80, and continued to fall throughout the morning, reaching a session low of $12.90 before stabilizing slightly. The move reflects a broader negative shift in sentiment toward the digital advertising company, driven by recent downgrades from major analysts and a revised revenue outlook.
What Happened
The Trade Desk shares have been under pressure following a 22% drop in early August after the company reported lower-than-expected quarterly revenue. In the past 36 hours, the stock has continued to decline amid two major analyst downgrades. HSBC cut the stock to Reduce from Hold, and Morgan Stanley lowered its price target to $13 from $26. These moves reflect growing concerns about the company’s near-term performance and its ability to maintain growth. The stock’s price has also been affected by a broader market reassessment of growth stocks, particularly in the advertising technology sector.
What The Data Shows
The stock has fallen 27.0% over the last eight trading sessions, from $18.28 to $13.35, and currently trades within a 52-week range of $12.83 to $91.45. The session saw 12.3 million shares traded, or 0.6x the 3-month daily average, with the stock hitting a low of $12.90 at 10:10 AM ET. Recent insider transactions include a $1.1 million sale by a director, Samantha Jacobson, on June 1, 2026. Congressional trades also show recent activity, with Rep. Gilbert Cisneros selling between $1,001 and $15,000 on June 16, 2026. Options activity has been mixed, with $390,000 in call premiums versus $371,000 in put premiums over the past 36 hours.
What To Watch
The company has not announced an upcoming earnings date, but coverage breadth remains a key factor to monitor. Analysts have continued to adjust their outlooks, and any further revisions could influence the stock’s trajectory.
AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.
TTD by the numbers
Last: $12.93Session: -6.34%7 sessions: -26.97%Coverage: 7 stories / 6 sourcesAI sentiment: 38/100 (bearish)Mkt cap: $8.3BP/E: 16.252w: $12.83 to $91.45
The headlines behind the move
7h agoThe StreetBEARISH 32General
The Trade Desk crash exposed a much bigger problem
The Trade Desk (TTD) has reported the kind of profits that could shift how Wall Street values a growth stock permanently. The digital-advertising company’s shares plunged roughly 22% on Aug. 7, according to Barron's, falling to their lowest level since January 2019 and becoming the S&P 500’s ...
8h agoThe FlyBEARISH 34Analyst
Trade Desk price target lowered to $13 from $26 at Morgan Stanley
8h agoCNBCNEUTRAL 50General
Check out Trade Desk's stock price (TTD) in real time
Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.
12h agoThe FlyBEARISH 34Analyst
Trade Desk downgraded to Reduce from Hold at HSBC
3d agoYahoo TopBEARISH 38General
Stocks to Watch Recap: Trade Desk, Under Armour, Atlassian, Airbnb
↘️ Trade Desk (TTD): Shares in the advertising technology company fell 22% after it reported lower-than-expected quarterly revenue. ↘️ Under Armour (UAA): The sportswear brand [cut its revenue outloo
3d agoYahoo FinanceBEARISH 34General
The Trade Desk Rebuilt Its C-Suite in Two Months. Its First Guidance Since Points to a 12% Revenue Decline.
Is a stock down more than 80% in a year cheap, or just cheaper?
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More on TTD: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.
Earlier TTD move explainers: 2026-08-10 · 2026-08-07 · 2026-08-03 · 2026-07-13