TOP TIERMARKET NEWSWIRE
Movers explained · 2026-11-13

Archived explainer. For the current picture see today's FLO page.

Why Is FLOWERS FOODS INC (FLO) Stock Down Today?

By the Top Tier Newswire AI Desk · November 13, 2026 at 10:30 AM ET · reviewed against 15 wire stories

FLOWERS FOODS INC (FLO) is down -10.57% in the latest session. Our newswire has captured 15 stories on FLO across 8 sources in the last 36 hours, with AI sentiment reading bearish (avg 41/100).

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Flowers Foods (FLO) shares fell 10.57% to $5.38, driven by a significant downgrade in full-year guidance and a third-quarter earnings miss. The company lowered its fiscal 2026 adjusted EPS outlook to a range of $0.63 to $0.68, well below the previous estimate of $0.77. This move renewed investor concerns regarding the sustainability of the company's 8.00% dividend yield.

What Happened

Flowers Foods reported third-quarter adjusted earnings per share of $0.10, missing the consensus estimate of $0.15. Revenue for the quarter came in at $1.169 billion, slightly below the $1.180 billion forecast. The primary driver for the guidance cut was a 7% decline in bread volumes during the third quarter, reflecting a broader pullback in consumer spending. Management also lowered its fiscal 2026 sales guidance from a range of $5.070 billion to $5.142 billion to a new range of $5.016 billion to $5.063 billion. The company stated it is currently "looking" at its dividend and capital expenditure plans, a comment that intensified fears of a future dividend reduction.

What The Data Shows

The stock opened at $5.49, representing an 8.7% gap down from the prior close of $6.01. The session low was recorded at $5.30 at 9:00 AM ET, while the session high reached $6.25 at 9:30 AM ET. Trading volume stood at 4.6 million shares, which is 0.7 times the three-month daily average. The company's market capitalization is currently $1.3 billion with a P/E ratio of 23.1. The stock's 52-week range is $5.40 to $12.13, and it printed seven fresh 52-week lows on November 13, 2026. Over the last 8 sessions, the stock had moved up 0.7% before this decline. Recent insider activity includes one sale by CHRO Cindy Cox on October 8, 2026, totaling $26,000.

What To Watch

Investors will monitor the company's upcoming decisions regarding its dividend policy and capital allocation. The stock is currently trading near its 10-year low, and coverage from 15 stories in the last 36 hours suggests continued focus on the company's profitability metrics and volume trends.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.

FLO by the numbers

Last: $5.38Session: -10.57%7 sessions: -22.11%Coverage: 15 stories / 8 sourcesAI sentiment: 41/100 (bearish)Mkt cap: $1.3BP/E: 23.152w: $5.40 to $12.13
FLO · today's session (5-min) · -7.83% vs prior close · updated 7:55 PM ET
$5.26$5.65$6.05prev close $6.01$5.547:00 AM10:03 AM1:07 PM4:11 PM7:15 PM7:00 AM · $5.487:05 AM · $5.467:10 AM · $5.477:15 AM · $5.467:20 AM · $5.477:25 AM · $5.467:40 AM · $5.477:45 AM · $5.487:50 AM · $5.487:55 AM · $5.508:05 AM · $5.518:10 AM · $5.538:20 AM · $5.538:25 AM · $5.558:30 AM · $5.598:35 AM · $5.578:40 AM · $5.518:45 AM · $5.488:50 AM · $5.458:55 AM · $5.429:00 AM · $5.309:05 AM · $5.309:10 AM · $5.319:15 AM · $5.439:20 AM · $5.449:25 AM · $5.859:30 AM · $5.889:35 AM · $5.969:40 AM · $5.949:45 AM · $5.899:50 AM · $5.759:55 AM · $5.9510:00 AM · $5.9710:05 AM · $5.8810:10 AM · $5.8510:15 AM · $5.6610:20 AM · $5.4610:25 AM · $5.4610:30 AM · $5.5310:35 AM · $5.5610:40 AM · $5.4910:45 AM · $5.5210:50 AM · $5.5410:55 AM · $5.5411:00 AM · $5.5411:05 AM · $5.4811:10 AM · $5.4711:15 AM · $5.4511:20 AM · $5.4511:25 AM · $5.4111:30 AM · $5.4011:35 AM · $5.4211:40 AM · $5.4511:45 AM · $5.4711:50 AM · $5.5011:55 AM · $5.5012:00 PM · $5.5412:05 PM · $5.4612:10 PM · $5.4312:15 PM · $5.4912:20 PM · $5.5012:25 PM · $5.5712:30 PM · $5.5612:35 PM · $5.5012:40 PM · $5.5412:45 PM · $5.5412:50 PM · $5.5512:55 PM · $5.551:00 PM · $5.501:05 PM · $5.531:10 PM · $5.511:15 PM · $5.571:20 PM · $5.571:25 PM · $5.531:30 PM · $5.541:35 PM · $5.511:40 PM · $5.511:45 PM · $5.531:50 PM · $5.581:55 PM · $5.582:00 PM · $5.582:05 PM · $5.552:10 PM · $5.572:15 PM · $5.552:20 PM · $5.552:25 PM · $5.552:30 PM · $5.582:35 PM · $5.582:40 PM · $5.612:45 PM · $5.572:50 PM · $5.592:55 PM · $5.573:00 PM · $5.473:05 PM · $5.503:10 PM · $5.533:15 PM · $5.483:20 PM · $5.463:25 PM · $5.423:30 PM · $5.463:35 PM · $5.493:40 PM · $5.483:45 PM · $5.423:50 PM · $5.533:55 PM · $5.534:00 PM · $5.534:10 PM · $5.534:15 PM · $5.504:20 PM · $5.554:25 PM · $5.534:30 PM · $5.545:00 PM · $5.545:50 PM · $5.545:55 PM · $5.536:00 PM · $5.536:30 PM · $5.536:45 PM · $5.536:55 PM · $5.547:00 PM · $5.537:05 PM · $5.537:15 PM · $5.54
AI sentiment, last 36h · averaged over 15 stories · 41/100 bearish
AI sentiment 41/100 (bearish)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 8 stories on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agopublishMarketWatch · sentiment 34 · Flower Foods Lowers Outlook Amid Consumer Spending PullbackMarketWatch · 34Flower Foods Lowers Outlook Amid Consumer Spending PullbackMarketWatch · sentiment 50 · Stocks to Watch: Cerebras, Once Upon a Farm, Candel, Flowers FoodMarketWatch · 50Stocks to Watch: Cerebras, Once Upon a Farm, Candel, Flowers FoodSeeking Alpha · sentiment 38 · Biggest stock movers Friday: CBRS, FLO, and moreSeeking Alpha · 38Biggest stock movers Friday: CBRS, FLO, and moreGuruFocus · sentiment 50 · Company Guidance Roundup: Cisco, Flowers Foods on Nov. 12GuruFocus · 50Company Guidance Roundup: Cisco, Flowers Foods on Nov. 12Business Insider · sentiment 34 · Flower Foods' stale results, lowered guidance leave shares circling a fresh 10-year lowBusiness Insider · 34Flower Foods' stale results, lowered guidance leave shares circling a fresh 10-year lowGuruFocus · sentiment 34 · Flowers Foods (FLO) Shares Near 10-Year Low Amid Profitability Concerns and Revised OutlookGuruFocus · 34Flowers Foods (FLO) Shares Near 10-Year Low Amid Profitability Concerns and Revised OutlookSeeking Alpha · sentiment 50 · Flowers Foods, Inc. 2026 Q3 - Results - Earnings Call PresentationSeeking Alpha · 50Flowers Foods, Inc. 2026 Q3 - Results - Earnings Call PresentationThe Fly · sentiment 52 · Flowers Foods says ‘looking’ at dividend, CapExThe Fly · 52Flowers Foods says ‘looking’ at dividend, CapEx
10h agoThe FlyNEUTRAL 52General

Flowers Foods says ‘looking’ at dividend, CapEx

11h agoSeeking AlphaNEUTRAL 50Earnings

Flowers Foods, Inc. 2026 Q3 - Results - Earnings Call Presentation

2026-11-13. The following slide deck was published by Flowers Foods, Inc.

11h agoGuruFocusBEARISH 34General

Flowers Foods (FLO) Shares Near 10-Year Low Amid Profitability Concerns and Revised Outlook

11h agoBusiness InsiderBEARISH 34Earnings

Flower Foods' stale results, lowered guidance leave shares circling a fresh 10-year low

Flowers Foods lowers FY26 adjusted EPS guidance to $0.63-$0.68 as Q3 bread volumes fall 7%, renewing concerns about another dividend cut.

13h agoGuruFocusNEUTRAL 50Earnings

Company Guidance Roundup: Cisco, Flowers Foods on Nov. 12

15h agoSeeking AlphaBEARISH 38General

Biggest stock movers Friday: CBRS, FLO, and more

Stock futures edge lower Friday morning after major indexes decline and Nvidia (NVDA) slides following the resignation of founder and CEO Jensen Huang amid an e

1d agoMarketWatchNEUTRAL 50General

Stocks to Watch: Cerebras, Once Upon a Farm, Candel, Flowers Food

1d agoMarketWatchBEARISH 34Earnings

Flower Foods Lowers Outlook Amid Consumer Spending Pullback

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More on FLO: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier FLO move explainers: 2026-11-13