TOP TIERMARKET NEWSWIRE
Movers explained · 2026-09-04

Archived explainer. For the current picture see today's COST page.

Why Is COSTCO WHSL CORP NEW (COST) Stock Moving Today?

By the Top Tier Newswire AI Desk · September 4, 2026 at 5:46 PM ET · reviewed against 20 wire stories

COSTCO WHSL CORP NEW (COST) is drawing unusual attention today. Our newswire has captured 20 stories on COST across 10 sources in the last 36 hours, with AI sentiment reading mixed (avg 46/100).

Public view, delayed 4h. Every headline, price and sentiment read below — and this write-up itself — reaches Pro subscribers live. Public readers see it once it clears the delay.

Why COST stock is moving today

Costco Wholesale Corp (COST) stock is moving lower by 1.03% as of the latest trade at $915.98. The decline follows a series of downgraded analyst price targets and news of the company shutting down its Costco Next online marketplace. The stock opened at $924.62 and has traded in a range between $914.54 and $928.04. Analysts have trimmed their price targets in recent days, reflecting caution about near-term performance.

What Happened

Costco announced the shutdown of its Costco Next online marketplace, a move that has raised questions about the company’s digital strategy. This comes amid a broader period of scrutiny for the retail giant. Analysts at both Deutsche Bank and Bernstein have lowered their price targets for the stock, with Deutsche Bank cutting it to $1,091 from $1,120 and Bernstein reducing it to $1,144 from $1,194. Meanwhile, Jim Cramer of CNBC placed Costco stock in his “penalty box” after the company’s latest monthly sales figures. These developments have contributed to investor uncertainty and downward pressure on the stock.

What The Data Shows

The stock has traded in a 52-week range of $844.06 to $1,096.50 and currently has a market capitalization of $411.8 billion. Over the last eight sessions, the stock has fallen 2.1%, from $966.58 to $946.77. Intraday volume of 1.4 million shares is 0.6 times the 3-month average, indicating moderate trading interest. The 52-week tape shows 2 fresh 52-week highs and 30 fresh 52-week lows on September 4, 2026. Unusual options activity includes a notable $2,000 call premium print, with no put premium activity.

What To Watch

The stock is currently without an imminent earnings report. Investors should monitor the breadth of analyst coverage and any further changes in price targets or commentary from key analysts.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.

COST by the numbers

7 sessions: -2.05%Coverage: 20 stories / 10 sourcesAI sentiment: 46/100 (mixed)Mkt cap: $411.8BP/E: 46.552w: $844.06 to $1096.50
COST · Sep 4 session (5-min) · -1.00% vs prior close · updated 8:55 PM ET
$913$921$929prev close $925.41$916.207:00 AM10:12 AM1:25 PM4:37 PM7:50 PM7:00 AM · $925.007:05 AM · $924.007:15 AM · $926.987:35 AM · $925.008:00 AM · $925.508:05 AM · $925.468:10 AM · $923.808:15 AM · $922.808:25 AM · $923.508:30 AM · $922.508:35 AM · $923.508:40 AM · $925.008:50 AM · $924.578:55 AM · $924.449:00 AM · $924.229:05 AM · $923.469:15 AM · $924.009:20 AM · $923.509:25 AM · $924.119:30 AM · $926.379:35 AM · $926.759:40 AM · $926.099:45 AM · $924.979:50 AM · $925.889:55 AM · $923.9210:00 AM · $921.7610:05 AM · $922.9810:10 AM · $921.4810:15 AM · $920.9310:20 AM · $920.8110:25 AM · $918.3310:30 AM · $918.3410:35 AM · $918.2010:40 AM · $917.2310:45 AM · $917.6810:50 AM · $917.5610:55 AM · $917.0411:00 AM · $916.5011:05 AM · $916.4011:10 AM · $916.7211:15 AM · $916.8911:20 AM · $917.0811:25 AM · $916.4211:30 AM · $916.6411:35 AM · $916.2511:40 AM · $916.0411:45 AM · $915.7811:50 AM · $915.2411:55 AM · $915.0212:00 PM · $915.1712:05 PM · $914.9012:10 PM · $915.6712:15 PM · $915.5612:20 PM · $915.8912:25 PM · $915.3512:30 PM · $915.7912:35 PM · $915.6712:40 PM · $915.5812:45 PM · $915.9012:50 PM · $915.8112:55 PM · $916.681:00 PM · $917.351:05 PM · $917.321:10 PM · $917.381:15 PM · $917.231:20 PM · $917.201:25 PM · $916.651:30 PM · $917.381:35 PM · $917.001:40 PM · $916.831:45 PM · $916.701:50 PM · $916.521:55 PM · $915.952:00 PM · $915.842:05 PM · $915.452:10 PM · $915.582:15 PM · $915.322:20 PM · $915.822:25 PM · $915.882:30 PM · $916.102:35 PM · $915.772:40 PM · $916.572:45 PM · $917.092:50 PM · $916.952:55 PM · $916.783:00 PM · $917.013:05 PM · $916.433:10 PM · $917.643:15 PM · $917.963:20 PM · $917.553:25 PM · $917.623:30 PM · $916.793:35 PM · $916.103:40 PM · $916.063:45 PM · $915.903:50 PM · $915.673:55 PM · $915.544:00 PM · $916.254:05 PM · $915.764:10 PM · $915.744:15 PM · $915.804:20 PM · $916.004:25 PM · $916.004:45 PM · $915.975:00 PM · $915.795:05 PM · $916.175:10 PM · $916.195:15 PM · $916.255:20 PM · $915.985:45 PM · $915.936:00 PM · $916.146:05 PM · $916.176:10 PM · $916.156:20 PM · $916.256:35 PM · $916.256:45 PM · $916.456:55 PM · $916.407:05 PM · $916.197:10 PM · $916.207:25 PM · $916.207:50 PM · $916.20
AI sentiment, last 36h · averaged over 20 stories · 46/100 neutral
AI sentiment 46/100 (neutral)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 8 stories on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agopublishFox Business · sentiment 38 · Costco quietly pulls popular member perk seemingly without warning: 'Real bummer for the deals'Fox Business · 38Costco quietly pulls popular member perk seemingly without warning: 'Real bummer for the …Quartz · sentiment 38 · Costco shuts down Costco Next online marketplace - qz.comQuartz · 38Costco shuts down Costco Next online marketplace - qz.comThe Fly · sentiment 38 · Costco price target lowered to $1,144 from $1,194 at BernsteinThe Fly · 38Costco price target lowered to $1,144 from $1,194 at BernsteinThe Motley Fool · sentiment 63 · Costco Has Raised Its Dividend Every Year Since 2004. Here Are 3 Reasons I'd Buy It in September and Never Sell.The Motley Fool · 63Costco Has Raised Its Dividend Every Year Since 2004. Here Are 3 Reasons I'd Buy It in Se…The Fly · sentiment 34 · Costco price target lowered to $1,091 from $1,120 at Deutsche BankThe Fly · 34Costco price target lowered to $1,091 from $1,120 at Deutsche BankTipRanks · sentiment 42 · Costco Stock (COST) Falls as Bernstein Cuts Price Target to $1,144 — Here’s WhyTipRanks · 42Costco Stock (COST) Falls as Bernstein Cuts Price Target to $1,144 — Here’s WhyTipRanks · sentiment 38 · Jim Cramer Puts Costco Stock (COST) in the ‘Penalty Box.’ Here’s WhyTipRanks · 38Jim Cramer Puts Costco Stock (COST) in the ‘Penalty Box.’ Here’s WhyQuartz · sentiment 32 · Costco Next online marketplace shut down without notice - qz.comQuartz · 32Costco Next online marketplace shut down without notice - qz.com
8d agoQuartzBEARISH 32General

Costco Next online marketplace shut down without notice - qz.com

Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.

8d agoTipRanksBEARISH 38Analyst

Jim Cramer Puts Costco Stock (COST) in the ‘Penalty Box.’ Here’s Why

CNBC host Jim Cramer said he is putting Costco’s ($COST) stock in the “penalty box” after the retailer reported its latest monthly sales figures. It’s a big reversa...

8d agoTipRanksBEARISH 42Analyst

Costco Stock (COST) Falls as Bernstein Cuts Price Target to $1,144 — Here’s Why

Shares of Costco ($COST) edged lower to $924 per share early Friday. This came after Bernstein analyst Zhihan Ma reaffirmed her Buy rating on the stock but trimmed ...

9d agoThe FlyBEARISH 34Analyst

Costco price target lowered to $1,091 from $1,120 at Deutsche Bank

9d agoThe Motley FoolBULLISH 63Analyst

Costco Has Raised Its Dividend Every Year Since 2004. Here Are 3 Reasons I'd Buy It in September and Never Sell.

The warehouse club operator is down, but it's not out.

9d agoThe FlyBEARISH 38Analyst

Costco price target lowered to $1,144 from $1,194 at Bernstein

9d agoQuartzBEARISH 38General

Costco shuts down Costco Next online marketplace - qz.com

Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.

9d agoFox BusinessBEARISH 38General

Costco quietly pulls popular member perk seemingly without warning: 'Real bummer for the deals'

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More on COST: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier COST move explainers: 2026-09-08 · 2026-09-04 · 2026-08-31 · 2026-08-28 · 2026-08-24 · 2026-08-17