TOP TIERMARKET NEWSWIRE
Movers explained · 2026-09-18

Archived explainer. For the current picture see today's ASST page.

Why Is STRIVE INC (ASST) Stock Up Today?

By the Top Tier Newswire AI Desk · September 18, 2026 at 9:34 AM ET · reviewed against 3 wire stories

STRIVE INC (ASST) is up +5.13% in the latest session. Our newswire has captured 3 stories on ASST across 3 sources in the last 36 hours, with AI sentiment reading mixed (avg 52/100).

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ASST stock rose 5.13% to $29.73 on September 18, 2026, driven by the launch of a new leveraged ETF that tracks the company's bitcoin-linked volatility. The stock opened with a 4.2% gap up and reached a session high of $29.92 shortly after the market opened. The move reflects heightened investor interest in Strive's exposure to the crypto market and its recent financial performance.

What Happened

REX Shares and Tuttle Capital Management launched the ASSX ETF on Cboe, the first U.S. ETF offering 2x daily long exposure to Strive, Inc. (ASST). The product is designed to mirror the daily performance of ASST, which is influenced by its bitcoin-treasury swings. The launch of the leveraged ETF has drawn attention to ASST's volatility and its position in the crypto-linked equity market. The stock's performance also follows a 71.6% year-to-date revenue increase, despite ongoing unprofitability with an EPS of -20.29. Retail traders on social media have also highlighted Strive's Bitcoin purchasing activity through its preferred stock offering, contributing to the stock's elevated profile.

What The Data Shows

The stock opened at $29.46 and traded as high as $29.92 at the session's start. Volume has reached 1.0 million shares, which is 0.2 times the 3-month daily average. Over the past 8 sessions, the stock has risen 3.3% from $27.23 to $28.12. Unusual options activity has also been observed, with $3.4 million in call premium traded and no put premium. The 52-week tape showed two fresh 52-week highs and one 52-week low on the same day. Additionally, a director of Strive, Rochard Pierre, purchased shares on August 14, 2026, and another insider filing reported $199,000 in buy transactions over the last 90 days.

What To Watch

Strive does not have an upcoming earnings date listed. Investors should monitor the breadth of coverage and the performance of the new ASSX ETF, as well as any further unusual options activity or insider transactions.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.

ASST by the numbers

Last: $29.73Session: +5.13%7 sessions: +3.27%Coverage: 3 stories / 3 sourcesAI sentiment: 52/100 (mixed)Mkt cap: $2.3B52w: $7.02 to $88.92
ASST · today's session (5-min) · +6.68% vs prior close · updated 3:39 PM ET
$28.16$29.32$30.48prev close $28.28$30.177:00 AM9:08 AM11:17 AM1:26 PM3:35 PM7:00 AM · $29.417:05 AM · $29.257:10 AM · $29.257:15 AM · $29.277:20 AM · $29.357:25 AM · $29.337:30 AM · $29.367:35 AM · $29.497:40 AM · $29.407:45 AM · $29.507:50 AM · $29.447:55 AM · $29.488:00 AM · $29.358:05 AM · $29.428:10 AM · $29.298:15 AM · $29.418:20 AM · $29.428:25 AM · $29.488:30 AM · $29.648:35 AM · $29.698:40 AM · $29.608:45 AM · $29.608:50 AM · $29.508:55 AM · $29.599:00 AM · $29.519:05 AM · $29.519:10 AM · $29.509:15 AM · $29.529:20 AM · $29.479:25 AM · $29.559:30 AM · $29.809:35 AM · $29.869:40 AM · $29.759:45 AM · $29.869:50 AM · $29.779:55 AM · $29.8310:00 AM · $29.5810:05 AM · $29.6710:10 AM · $29.5610:15 AM · $29.8610:20 AM · $30.2010:25 AM · $29.9110:30 AM · $29.7410:35 AM · $29.8310:40 AM · $29.8110:45 AM · $29.8210:50 AM · $29.9310:55 AM · $30.0011:00 AM · $29.9411:05 AM · $29.8711:10 AM · $29.9311:15 AM · $29.9011:20 AM · $30.0211:25 AM · $30.0411:30 AM · $30.0211:35 AM · $30.0011:40 AM · $29.9211:45 AM · $30.0611:50 AM · $30.1611:55 AM · $30.1612:00 PM · $30.1312:05 PM · $30.0712:10 PM · $30.1412:15 PM · $30.2312:20 PM · $30.2012:25 PM · $30.1812:30 PM · $30.3612:35 PM · $30.2012:40 PM · $30.2112:45 PM · $30.1412:50 PM · $30.1812:55 PM · $30.151:00 PM · $30.121:05 PM · $30.041:10 PM · $30.131:15 PM · $30.111:20 PM · $30.151:25 PM · $30.121:30 PM · $30.111:35 PM · $30.061:40 PM · $30.091:45 PM · $30.121:50 PM · $30.091:55 PM · $30.112:00 PM · $30.032:05 PM · $30.052:10 PM · $30.082:15 PM · $30.172:20 PM · $30.062:25 PM · $30.202:30 PM · $30.122:35 PM · $30.142:40 PM · $30.092:45 PM · $30.142:50 PM · $30.042:55 PM · $30.033:00 PM · $30.033:05 PM · $30.163:10 PM · $30.303:15 PM · $30.343:20 PM · $30.343:25 PM · $30.293:30 PM · $30.203:35 PM · $30.17
AI sentiment, last 36h · averaged over 3 stories · 52/100 neutral
AI sentiment 52/100 (neutral)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 3 stories on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agopublishInvesting.com Markets · sentiment 50 · Why is Strive stock climbing today?Investing.com Markets · 50Why is Strive stock climbing today?StockTitan · sentiment 55 · REX Shares Launches ASSX, T-REX 2X Long ETF on Strive (ASST)StockTitan · 55REX Shares Launches ASSX, T-REX 2X Long ETF on Strive (ASST)MarketChameleon · sentiment 50 · REX Shares’ new ASSX ETF brings 2x daily exposure to ASST’s bitcoin-treasury swings September 18, 2026MarketChameleon · 50REX Shares’ new ASSX ETF brings 2x daily exposure to ASST’s bitcoin-treasury swings …
7h agoMarketChameleonNEUTRAL 50General

REX Shares’ new ASSX ETF brings 2x daily exposure to ASST’s bitcoin-treasury swings September 18, 2026

REX Shares and Tuttle Capital Management launched ASSX on Cboe, the first U.S. ETF offering 2x daily long exposure to Strive, Inc. (ASST). The sponsors frame ASSX as a one-day trading tool for ASST’s bitcoin-linked volatility, while emphasizing daily reset dynamics, compounding risk, and the potential for a total loss if ASST falls more than 50% in a day.

7h agoStockTitanBULLISH 55General

REX Shares Launches ASSX, T-REX 2X Long ETF on Strive (ASST)

10h agoInvesting.com MarketsNEUTRAL 50General

Why is Strive stock climbing today?

Why is Strive stock climbing today?

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More on ASST: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier ASST move explainers: 2026-09-18 · 2026-09-03 · 2026-09-01 · 2026-08-31 · 2026-08-27 · 2026-08-25 · 2026-08-24