Why Is ADVANCED MICRO DEVIC (AMD) Stock Up Today?

Advanced Micro Devices (AMD) shares rose 7.17% to $592.57 on Thursday. The primary driver was a new AI data center GPU announcement, which coincided with a leadership transition at rival NVIDIA.

What Happened

AMD introduced a new GPU designed to better appeal to data center customers. This product launch occurred as market sentiment shifted following reports that NVIDIA’s board is preparing to remove CEO Jensen Huang. NVIDIA shares fell more than 8% after hours on the news, prompting traders to rotate capital into chip rivals.

BofA Securities adjusted its price target for AMD to $700. RBC Capital reiterated its Sector Perform rating and maintained a $540 price target. William Blair upgraded the stock to Outperform, citing NVIDIA’s potential leadership vacuum and expecting AMD revenue to grow more than 80%. The company also announced expanded partnerships with PsiQuantum for quantum computing infrastructure and with Bentaus and DriveNets for efficiency gains using Instinct MI325X GPUs.

What The Data Shows

The stock opened at $566.99, a 2.5% gap from the prior close of $552.90. The session low was $550.64 at 9:10 AM ET, while the high reached $594.00 at 11:20 AM ET. Volume stood at 25.6 million shares, equal to 1.0 times the 3-month daily average. Over the last 8 sessions, the stock moved 18.4%. The 52-week range is $188.22 to $658.52, with the company printing 18 fresh 52-week highs on November 12, 2026.

Fundamentals show a market cap of $845.0 billion, a P/E of 118.2, and revenue growth of 41.9% TTM. Net margin is 16.8% with a beta of 2.54. Unusual options activity included 155 notable prints, with call premium of $638.8 million versus put premium of $154.2 million. The largest single print was $48.2 million. Insider filings show 10 sells totaling $114.8 million in the last 90 days, including sales by CEO Lisa Su and EVP Forrest Norrod.

What To Watch

Coverage breadth remains high with 105 stories from 24 sources in the last 36 hours. Retail traders on Reddit and X are debating the long-term implications of NVIDIA’s leadership change and AMD’s competitive positioning.