TOP TIERMARKET NEWSWIRE
Movers explained · August 13, 2026

Why Is YETI HLDGS INC (YETI) Stock Down Today?

By the Top Tier Newswire AI Desk · August 13, 2026 at 9:43 AM ET · reviewed against 17 wire stories

YETI HLDGS INC (YETI) is down -10.56% in the latest session. Our newswire has captured 17 stories on YETI across 11 sources in the last 36 hours, with AI sentiment reading mixed (avg 57/100).

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YETI stock fell 11.33% to $45.07 in early trading on August 14. The sharp decline followed the company’s Q2 2026 earnings report and subsequent guidance updates. Despite beating profit estimates and raising its adjusted EPS outlook, the firm lowered its full-year sales guidance, contributing to investor uncertainty.

What Happened

YETI reported Q2 2026 non-GAAP earnings of $0.67 per share, exceeding the $0.55 estimate. Revenue came in at $483.87 million, in line with expectations. The company cited strong international sales growth, a 19% increase year-over-year, and improved gross margins of 66.7% as key drivers of the performance. Based on these results, YETI raised its full-year 2026 adjusted EPS guidance to a range of $2.94 to $3.00 from $2.83 to $2.89. However, it simultaneously cut its sales forecast to $1.967 billion to $1.985 billion from $1.999 billion to $2.017 billion. The revised sales outlook appears to have weighed on sentiment, as investors recalibrated expectations for the year.

An 8-K filing on August 12 disclosed the earnings update under Regulation FD. Piper Sandler maintained an Overweight rating on the stock but raised its price target to $58. The stock opened at $49.79, a 2.1% gap down from the previous close, and continued to decline throughout the session, reaching a low of $44.00.

What The Data Shows

The stock traded at a 52-week low of $44.00 during the session. With a market cap of $3.9 billion, YETI is currently trading at a P/E ratio of 25.4. The stock has a beta of 1.72, indicating higher volatility than the broader market. Year-to-date revenue is up 3.2%, and net margins stand at 8.4%. The session volume of 0.5 million shares is 0.4 times the 3-month average, suggesting limited retail participation in the move.

What To Watch

The stock has no upcoming earnings report for the remainder of 2026. Investors should monitor the breadth of coverage and analyst commentary as the market digests the revised guidance and assesses the company’s long-term growth trajectory.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.

YETI by the numbers

Last: $45.47Session: -10.56%Coverage: 17 stories / 11 sourcesAI sentiment: 57/100 (mixed)Mkt cap: $3.9BP/E: 25.452w: $31.66 to $53.99
YETI · today's session (5-min) · -10.35% vs prior close · updated 4:09 PM ET
$43.54$47.40$51.25prev close $50.84$45.587:00 AM9:16 AM11:32 AM1:48 PM4:05 PM7:00 AM · $49.007:05 AM · $49.007:10 AM · $49.007:15 AM · $48.507:20 AM · $49.007:30 AM · $48.507:35 AM · $49.007:40 AM · $48.697:45 AM · $48.757:50 AM · $48.217:55 AM · $48.608:00 AM · $48.508:05 AM · $47.508:15 AM · $47.988:20 AM · $48.008:25 AM · $47.258:30 AM · $47.508:35 AM · $46.508:40 AM · $46.508:45 AM · $46.508:50 AM · $47.008:55 AM · $46.509:00 AM · $47.009:10 AM · $47.509:15 AM · $47.409:20 AM · $46.699:25 AM · $45.749:30 AM · $44.669:35 AM · $45.529:40 AM · $45.589:45 AM · $45.139:50 AM · $45.399:55 AM · $44.8510:00 AM · $44.5610:05 AM · $44.8110:10 AM · $45.0010:15 AM · $44.7410:20 AM · $44.6310:25 AM · $44.3010:30 AM · $44.4810:35 AM · $44.7310:40 AM · $45.0110:45 AM · $44.9310:50 AM · $44.4610:55 AM · $44.6211:00 AM · $44.6411:05 AM · $44.4411:10 AM · $44.3311:15 AM · $44.3711:20 AM · $44.0811:25 AM · $44.0611:30 AM · $44.2311:35 AM · $44.4411:40 AM · $44.4811:45 AM · $44.5311:50 AM · $44.3511:55 AM · $44.4212:00 PM · $44.1712:05 PM · $44.4812:10 PM · $44.5012:15 PM · $44.3512:20 PM · $44.3312:25 PM · $44.3112:30 PM · $44.4712:35 PM · $44.5212:40 PM · $44.5812:45 PM · $44.2912:50 PM · $44.6612:55 PM · $44.441:00 PM · $44.091:05 PM · $43.951:10 PM · $44.181:15 PM · $44.531:20 PM · $44.781:25 PM · $44.961:30 PM · $44.951:35 PM · $44.701:40 PM · $44.801:45 PM · $44.841:50 PM · $44.601:55 PM · $44.562:00 PM · $44.452:05 PM · $44.362:10 PM · $44.492:15 PM · $44.342:20 PM · $44.262:25 PM · $44.472:30 PM · $44.562:35 PM · $44.492:40 PM · $44.792:45 PM · $44.642:50 PM · $44.522:55 PM · $44.283:00 PM · $44.323:05 PM · $44.423:10 PM · $44.633:15 PM · $44.773:20 PM · $44.773:25 PM · $45.083:30 PM · $45.043:35 PM · $44.933:40 PM · $45.283:45 PM · $45.423:50 PM · $45.403:55 PM · $45.474:00 PM · $46.064:05 PM · $45.58
AI sentiment, last 36h · averaged over 17 stories · 57/100 bullish
AI sentiment 57/100 (bullish)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 10 stories on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agonowCNBC · sentiment 50 · Check out YETI Holdings, Inc.'s stock price (YETI) in real timeCNBC · 50Check out YETI Holdings, Inc.'s stock price (YETI) in real timeInvestorsHub · sentiment 68 · YETI Raises 2026 Earnings Outlook After Strong Q2 Profit BeatInvestorsHub · 68YETI Raises 2026 Earnings Outlook After Strong Q2 Profit BeatInvesting.com Markets · sentiment 50 · Why is YETI stock sliding today?Investing.com Markets · 50Why is YETI stock sliding today?MarketWatch · sentiment 38 · Yeti Has Lost Share to Trendier Drinkware Cos. -- Market TalkMarketWatch · 38Yeti Has Lost Share to Trendier Drinkware Cos. -- Market TalkSeeking Alpha · sentiment 50 · YETI Holdings, Inc. (YETI) Q2 2026 Earnings Call TranscriptSeeking Alpha · 50YETI Holdings, Inc. (YETI) Q2 2026 Earnings Call TranscriptSeeking Alpha · sentiment 67 · YETI projects 2026 EPS of $2.94 to $3 while raising gross margin outlook to 57.5% to 58%Seeking Alpha · 67YETI projects 2026 EPS of $2.94 to $3 while raising gross margin outlook to 57.5% to 58%The Motley Fool · sentiment 32 · Why Yeti Stock Is Plummeting TodayThe Motley Fool · 32Why Yeti Stock Is Plummeting TodayInvesting.com Analyst Ratings · sentiment 61 · Jefferies reiterates Yeti stock buy rating, cites valuationInvesting.com Analyst Ratings · 61Jefferies reiterates Yeti stock buy rating, cites valuationBarron's · sentiment 54 · Yeti Stock Plunges 12%, but the Selloff May Be a Buying OpportunityBarron's · 54Yeti Stock Plunges 12%, but the Selloff May Be a Buying OpportunityInvesting.com Analyst Ratings · sentiment 61 · Raymond James raises Yeti stock price target to $56 on executionInvesting.com Analyst Ratings · 61Raymond James raises Yeti stock price target to $56 on execution
57m agoInvesting.com Analyst RatingsBULLISH 61Analyst

Raymond James raises Yeti stock price target to $56 on execution

Raymond James raises Yeti stock price target to $56 on execution

2h agoBarron'sNEUTRAL 54Earnings

Yeti Stock Plunges 12%, but the Selloff May Be a Buying Opportunity

Yeti Holdings stock sank after earnings despite a profit beat and raised guidance, leaving shares trading at a steep discount to the consumer discretionary sector.

2h agoInvesting.com Analyst RatingsBULLISH 61Analyst

Jefferies reiterates Yeti stock buy rating, cites valuation

Jefferies reiterates Yeti stock buy rating, cites valuation

2h agoThe Motley FoolBEARISH 32Earnings

Why Yeti Stock Is Plummeting Today

Yeti stock is tumbling today despite meeting analysts' expectations for the second quarter.

5h agoSeeking AlphaBULLISH 67Earnings

YETI projects 2026 EPS of $2.94 to $3 while raising gross margin outlook to 57.5% to 58%

YETI Q2 2026 earnings call recap: sales up 9%, margins raised, buybacks, Drinkware headwinds, tariffs/inflation risks & outlook.

5h agoSeeking AlphaNEUTRAL 50Earnings

YETI Holdings, Inc. (YETI) Q2 2026 Earnings Call Transcript

YETI Holdings, Inc. (YETI) Q2 2026 Earnings Call August 13, 2026 8:00 AM EDTCompany ParticipantsArvind Bhatia - Vice President of Investor RelationsMatthew...

6h agoMarketWatchBEARISH 38General

Yeti Has Lost Share to Trendier Drinkware Cos. -- Market Talk

9h agoInvesting.com MarketsNEUTRAL 50General

Why is YETI stock sliding today?

Why is YETI stock sliding today?

10h agoInvestorsHubBULLISH 68Earnings

YETI Raises 2026 Earnings Outlook After Strong Q2 Profit Beat

YETI Holdings (NYSE:YETI) raises its 2026 adjusted EPS outlook after Q2 earnings beat forecasts, supported by stronger margins, international growth and Coolers & Equipment sales.

10h agoCNBCNEUTRAL 50General

Check out YETI Holdings, Inc.'s stock price (YETI) in real time

Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.

Frequently asked questions

Why is YETI stock down today?

YETI HLDGS INC (YETI) is down -10.56% in the latest session. Our newswire has captured 17 stories on YETI across 11 sources in the last 36 hours, with AI sentiment reading mixed (avg 57/100). The most recent driver: "Raymond James raises Yeti stock price target to $56 on execution" (Investing.com Analyst Ratings).

Is YETI a buy right now?

Top Tier Newswire does not give financial advice. Our AI sentiment across the last 36 hours of YETI coverage reads 57/100 over 17 stories; treat it as a research signal and do your own diligence.

How fast does this page update?

The data sections refresh continuously as the newswire lands coverage; the written analysis is published once per trading day. Pro subscribers additionally get real-time push alerts, watchlists, and the full live terminal.

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More on YETI: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier YETI move explainers: 2026-08-13