Why Is HASBRO INC (HAS) Stock Up Today?

Why HAS stock is up today

Hasbro Inc. (HAS) surged 11.67% to $91.11 on Monday, driven by a strong second-quarter performance and an upward revision of its full-year 2026 guidance. The company reported record revenue from its Magic: The Gathering card game, which grew 32% year over year, and beat both earnings and revenue estimates. The stock opened with a 2.2% gap up and climbed further to a session high of $91.60 before closing near that level.

What Happened

Hasbro swung to a profit and reported higher-than-expected revenue in the second quarter of 2026, primarily due to the continued strength of its Wizards of the Coast and digital-gaming segments. The company raised its full-year revenue guidance to a range of 5% to 7% in constant currency, up from a previous forecast of 3% to 5%. The revised guidance reflects the ongoing momentum in Magic: The Gathering, which delivered record sales exceeding $500 million in the quarter. Hasbro also beat second-quarter earnings per share and revenue estimates, with non-GAAP EPS of $1.28, surpassing the $1.14 estimate. The company now expects full-year adjusted EBITDA to range between $1.45 billion and $1.58 billion.

What The Data Shows

Intraday, the stock opened at $83.40 and climbed steadily throughout the session, reaching a high of $91.60 before settling at $91.11. Volume was 1.1 million shares, which is 0.6 times the 3-month daily average. The stock is currently trading within its 52-week range of $69.50 to $106.98. Hasbro’s fundamentals show a market cap of $11.5 billion, with trailing twelve-month revenue growth of 12.9% and a negative net margin of -4.6%. The stock has a beta of 0.48 and a dividend yield of 3.43%. Retail traders on r/wallstreetbets are calling the stock oversold, while social chatter remains limited, with only two posts in the last 24 hours.

What To Watch

With earnings already reported for July 21, 2026, the next key event will be the breadth of coverage on the revised guidance and how analysts adjust their expectations. Investors should monitor any follow-up reports or commentary from major analysts, including Jefferies, which recently maintained a Buy rating on the stock with a price target of $110.