8m agoInvestors.comBULLISH 74General
Hasbro Stock Surges 10% As Magic: The Gathering Sales Top $600 Million
Hasbro stock is surging after smashing Q3 earnings expectations. Magic: The Gathering sales alone exceeded $600 million during the quarter.
Why Is HASBRO INC (HAS) Stock Up Today?
By the Top Tier Newswire AI Desk · October 20, 2026 at 9:33 AM ET · reviewed against 20 wire stories
HASBRO INC (HAS) is up +10.02% in the latest session. Our newswire has captured 20 stories on HAS across 14 sources in the last 36 hours, with AI sentiment reading bullish (avg 63/100).
Public view, delayed 4h. Every headline, price and sentiment read below — and this write-up itself — reaches Pro subscribers live. Public readers see it once it clears the delay.
Hasbro Inc. shares rose 7.32% to $105.70 following a strong third-quarter earnings report. The primary driver was a significant beat on both revenue and earnings per share, coupled with a raised full-year outlook. The company also doubled its share buyback target, citing record sales for Magic: The Gathering.
What Happened
Hasbro reported Q3 2026 net revenues of $1.60 billion, up 15% year over year. This figure exceeded the consensus estimate of $1.476 billion. Adjusted EPS came in at $2.90, surpassing the consensus estimate of $1.85. GAAP profit was $394.5 million, or $2.77 per share, compared with $233.2 million, or $1.64 per share, in the prior year period.
The company raised its 2026 revenue growth guidance in constant currency to 7% to 9% from the previous 5% to 7% range. Total sales guidance was increased from $4.936 billion to $5.030 billion to $5.124 billion. Hasbro also doubled its fiscal 2026 share buyback target from at least $100 million to at least $200 million. The results were driven by a 31% jump in the Wizards and Digital Gaming segment, with Magic: The Gathering posting a record $616.10 million quarter.
What The Data Shows
The stock opened at $101.51, a 3.1% gap up from the prior close of $98.49. It reached a session high of $106.49 at 9:30 AM ET and a low of $97.38 at 8:45 AM ET. Volume stood at 0.7 million shares, which is 0.4 times the three-month daily average. The company has a market cap of $13.9 billion and a P/E ratio of 17.6. Trailing twelve-month revenue growth is 17.0%, with a net margin of 16.0%. The 52-week range is $69.50 to $106.98.
Unusual options activity included 10 notable prints with $1.0 million in call premium versus $8.4 million in put premium. The largest single print was $3.1 million. Insider filings over the last 90 days show 0 buys and 8 sells totaling $6.9 million. Recent congressional trades include a sale of $1,001 to $15,000 by Donald J. Trump on June 12, 2026.
What To Watch
Investors will monitor the company's execution on its raised 2026 sales guidance and the expanded buyback program. The stock printed fresh 52-week highs and lows on October 20, 2026, indicating heightened volatility around the earnings release.
AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Public view is delayed 4 hours from real time. Not financial advice.
HAS by the numbers
Last: $108.36Session: +10.02%7 sessions: +7.99%Coverage: 20 stories / 14 sourcesAI sentiment: 63/100 (bullish)Mkt cap: $13.9BP/E: 17.652w: $69.50 to $106.98
The headlines behind the move
32m agoThe Motley FoolBULLISH 74Earnings
Hasbro (HAS) Q3 2026 Earnings Call Transcript
Magic: The Gathering revenue surged 34% as Hasbro raised full-year guidance.
1h agoSeeking AlphaNEUTRAL 50Earnings
Hasbro, Inc. (HAS) Q3 2026 Earnings Call Transcript
Hasbro, Inc. (HAS) Q3 2026 Earnings Call October 20, 2026 8:30 AM EDTCompany ParticipantsFrederick Wightman - Vice President of Investor RelationsChris...
1h agoCNBCNEUTRAL 50General
Stocks making the biggest moves midday: Hasbro, Northrop Grumman, Equifax, General Motors & more
These are the stocks posting the largest moves midday.
1h agoSeeking AlphaBULLISH 58General
Wall Street Lunch: UAL CEO Says Private Jet Crowd Should Pay More Tax
United Airlines CEO Scott Kirby backs a national wealth tax. ‘Magic: The Gathering’ drives Hasbro beat. OpenAI races to raise $30B ahead of Anthropic IPO.
2h agoBarron'sBULLISH 74Earnings
Hasbro’s Earnings Show It’s Winning Big With Trading Cards
Hasbro raised its full-year outlook and doubled its buyback target as quarterly Magic: The Gathering revenue topped $600 million for the first time.
3h agoMarketChameleonBULLISH 78Earnings
Hasbro jumps after Magic: The Gathering tops $600 million in quarterly revenue and 2026 outlook rises
Hasbro reported third quarter 2026 results with net revenues up 15% year over year and adjusted operating profit up 52%, supported by a milestone quarter for Magic: The Gathering at $616.10 million in revenue. Management raised its 2026 outlook, increased profitability targets, and said it doubled its share repurchase target for the year.
4h agoInvesting.com MarketsBULLISH 64General
Why is Hasbro stock surging today?
Why is Hasbro stock surging today?
4h agoSeeking AlphaNEUTRAL 50Earnings
Hasbro, Inc. 2026 Q3 - Results - Earnings Call Presentation
2026-10-20. The following slide deck was published by Hasbro, Inc.
6h agoBusiness InsiderBULLISH 74Earnings
Hasbro smashes profit expectations and raises its full-year revenue outlook
Hasbro stock rises after beat-and-raise earnings: revenue +15% to $1.6B, EPS $2.90, strong Magic growth and higher 2026 outlook.
Frequently asked questions
Why is HAS stock up today?
HASBRO INC (HAS) is up +10.02% in the latest session. Our newswire has captured 20 stories on HAS across 14 sources in the last 36 hours, with AI sentiment reading bullish (avg 63/100). The most recent driver: "Hasbro Stock Surges 10% As Magic: The Gathering Sales Top $600 Million" (Investors.com).
Is HAS a buy right now?
Top Tier Newswire does not give financial advice. Our AI sentiment across the last 36 hours of HAS coverage reads 63/100 over 20 stories; treat it as a research signal and do your own diligence.
How fast does this page update?
The data sections refresh continuously as the newswire lands coverage; the written analysis is published once per trading day. Pro subscribers additionally get real-time push alerts, watchlists, and the full live terminal.
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More on HAS: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.
Earlier HAS move explainers: 2026-10-20