18h agoQuartzBULLISH 67Earnings
VF Corp raises FY2027 revenue guidance after Q1 beat - qz.com
The North Face and Timberland parent now expects full-year revenue to grow at least 2% in constant currency, up from a 1%-2% target
Archived explainer. For the current picture see today's VFC page.
Why Is V F CORP (VFC) Stock Down Today?
By the Top Tier Newswire AI Desk · July 29, 2026 at 12:47 PM ET · reviewed against 12 wire stories
V F CORP (VFC) is down -18.99% in the latest session. Our newswire has captured 12 stories on VFC across 8 sources in the last 36 hours, with AI sentiment reading mixed (avg 56/100).
Why VFC stock is down today
VFC closed down 18.99% at $14.79 after a sharply negative intraday move that saw the stock fall from an opening gap-down of 3.6% to a low of $14.74. The decline followed mixed first-quarter results and conflicting signals from the company's guidance, despite a revenue beat and raised full-year expectations.
What Happened
VF Corporation reported first-quarter fiscal 2027 revenue above expectations but posted a wider-than-expected loss. The company's adjusted earnings per share of $(0.27) fell short of the $(0.22) estimate. Despite these earnings concerns, the firm raised its full-year revenue guidance to growth of at least 2% in constant currency, up from a prior range of 1% to 2%. The North Face and Timberland brands, along with direct-to-consumer channels, showed strength. However, Vans' underperformance in wholesale sales weighed on the quarter's results. The company also announced a new CFO and COO, Abhishek Dalmia, and declared a $0.09 quarterly dividend.
What The Data Shows
The stock opened at $17.60 and traded as low as $14.74 before closing at $14.78. The session saw 14.3 million shares traded, more than double the 3-month average daily volume. Put options accounted for $18.0 million in premium, with the largest single print at $7.0 million. Recent insider transactions showed one buy totaling $515,000 by director Richard Carucci in June. The stock has traded between $11.11 and $22.27 over the past 52 weeks.
What To Watch
The company's full-year performance will be the focus as it works to balance the strength of its core brands with the drag from Vans. Investors should monitor the company's progress in its direct-to-consumer strategy and the impact of the new leadership on operational execution.
AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Not financial advice.
VFC by the numbers
Last: $14.79Session: -18.99%Coverage: 12 stories / 8 sourcesAI sentiment: 56/100 (mixed)Mkt cap: $6.7BP/E: 28.552w: $11.11 to $22.27
The headlines behind the move
18h agoYahoo FinanceBULLISH 67Earnings
VF Corp raises FY2027 revenue guidance after Q1 beat
The North Face and Timberland parent now expects full-year revenue to grow at least 2% in constant currency, up from a 1%-2% target
19h agoSeeking AlphaNEUTRAL 50General
V.F. Corp declares $0.09 dividend
V.F. Corp (VFC) declares a $0.09 quarterly dividend (1.97% forward yield).
19h agoSeeking AlphaNEUTRAL 50Earnings
V.F. Corporation 2027 Q1 - Results - Earnings Call Presentation
2026-07-29. The following slide deck was published by V.F.
20h agoSeeking AlphaBEARISH 38Earnings
Vans weighs on V.F. Corp's FQ1 sales performance
V.F. Corp (VFC) stock drops after Vans wholesale sales slide.
20h agoInvestorsHubBEARISH 38Earnings
VF Shares Fall After Earnings Miss Overshadows Revenue Beat
VF Corporation (NYSE:VFC) reported first-quarter fiscal 2027 revenue above expectations but posted a wider-than-expected loss, while raising its full-year revenue outlook and maintaining its profitability guidance.
21h agoWSJ BusinessBULLISH 63Earnings
Vans-Owner VF Raises Sales Guidance after Quarterly Loss Narrows
The apparel company now expects full-year revenue to grow by at least 2% on a constant-currency basis, up from its previous target of 1% to 2%.
21h agoMarketChameleonBULLISH 73Earnings
VF Corporation Q1'27 Beats Guidance and Lifts Full-Year Outlook as The North Face, Timberland, and DTC Channels Show Strength July 29, 2026
VF Corporation exceeded its first quarter guidance, lifted its FY'27 revenue outlook, and appointed a new CFO/COO. Strong growth from The North Face and Timberland, as well as gains in direct-to-consumer, helped mitigate lingering weak spots at Vans' wholesale. Key financial metrics, including gross margin and net debt reduction, reflect progress in the company's ongoing turnaround.
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More on VFC: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.
Earlier VFC move explainers: 2026-07-30 · 2026-07-29