TOP TIERMARKET NEWSWIRE
Movers explained · 2026-07-22

Archived explainer. For the current picture see today's NICE page.

Why Is NICE LTD ADR (NICE) Stock Down Today?

By the Top Tier Newswire AI Desk · July 22, 2026 at 12:06 AM ET · reviewed against 1 wire stories

NICE LTD ADR (NICE) is down -7.11% in the latest session. Our newswire has captured 1 story on NICE across 1 source in the last 36 hours, with AI sentiment reading bearish (avg 38/100).

NICE stock closed down 7.11% at $94.13 on Thursday after Morgan Stanley downgraded its rating on the company, citing concerns over the growth of its contact center as a service (CCaaS) business. The downgrade reflects a shift in analyst sentiment and has led to a significant sell-off in the stock. The stock now trades within its 52-week range of $83.10 to $175.00.

What Happened

Morgan Stanley revised its rating for NICE to Equal-Weight and reduced its price target to $111. This action signals a more cautious outlook for the company’s prospects, particularly in its CCaaS segment, which has been a key growth driver. The downgrade comes amid broader market uncertainty and a recent decline in investor sentiment, as reflected in the 30-day average sentiment score of 57 out of 100, which has dropped to 46 in the last seven days. The move by Morgan Stanley is the only story covering NICE in the last 36 hours, indicating a limited but impactful shift in analyst coverage.

What The Data Shows

NICE has a market capitalization of $5.8 billion and trades at a price-to-earnings ratio of 11.9. The company’s trailing twelve-month revenue grew by 8.6%, and it maintains a net margin of 17.6%. Despite these fundamentals, the stock has underperformed recently, with its beta of 0.00 suggesting minimal volatility relative to the market. The stock has traded as high as $175.00 in the past year and is now near its 52-week low of $83.10. The sell-off appears to be driven more by analyst sentiment than by a deterioration in the company’s financials.

What To Watch

Investors should monitor any further analyst activity or earnings reports for additional signals. No earnings date is provided at this time, but coverage breadth and any follow-up from Morgan Stanley or other analysts will be key to understanding the stock’s near-term trajectory.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Not financial advice.

NICE by the numbers

Last: $94.13Session: -7.11%Coverage: 1 stories / 1 sourcesAI sentiment: 38/100 (bearish)Mkt cap: $5.8BP/E: 11.952w: $83.10 to $175.00
NICE · Jul 22 session (5-min) · -6.65% vs prior close · updated 8:44 PM ET
$87.49$91.00$94.51prev close $94.13$87.877:05 AM10:13 AM1:22 PM4:31 PM7:40 PM7:05 AM · $93.147:10 AM · $93.077:15 AM · $93.047:20 AM · $93.057:40 AM · $92.737:45 AM · $92.937:55 AM · $92.658:05 AM · $92.718:10 AM · $93.038:15 AM · $92.738:20 AM · $92.858:25 AM · $92.998:30 AM · $92.528:40 AM · $92.768:50 AM · $92.759:00 AM · $93.099:05 AM · $93.139:25 AM · $92.149:30 AM · $90.509:35 AM · $89.879:40 AM · $89.869:45 AM · $89.699:50 AM · $89.329:55 AM · $88.9210:00 AM · $89.0010:05 AM · $89.0110:10 AM · $89.2310:15 AM · $88.9810:20 AM · $89.3710:25 AM · $88.8410:30 AM · $88.5210:35 AM · $88.5110:40 AM · $88.4710:45 AM · $88.2910:50 AM · $88.9510:55 AM · $89.0611:00 AM · $89.1111:05 AM · $89.3211:10 AM · $89.1611:15 AM · $89.4411:20 AM · $89.3111:25 AM · $89.2011:30 AM · $89.0311:35 AM · $89.3811:40 AM · $89.6111:45 AM · $89.5111:50 AM · $89.0411:55 AM · $89.0312:00 PM · $88.9012:05 PM · $88.9312:10 PM · $88.9812:15 PM · $88.9912:20 PM · $89.1312:25 PM · $88.9912:30 PM · $89.1612:35 PM · $89.3012:40 PM · $89.2412:45 PM · $89.1312:50 PM · $89.2012:55 PM · $89.351:00 PM · $89.271:05 PM · $89.231:10 PM · $89.021:15 PM · $88.941:20 PM · $89.021:25 PM · $88.881:30 PM · $88.951:35 PM · $89.251:40 PM · $89.031:45 PM · $88.921:50 PM · $88.771:55 PM · $88.542:00 PM · $88.842:05 PM · $88.692:10 PM · $88.862:15 PM · $89.002:20 PM · $88.912:25 PM · $89.002:30 PM · $88.742:35 PM · $88.632:40 PM · $88.622:45 PM · $88.482:50 PM · $88.472:55 PM · $88.513:00 PM · $88.813:05 PM · $88.743:10 PM · $88.803:15 PM · $88.503:20 PM · $88.703:25 PM · $88.743:30 PM · $88.603:35 PM · $88.293:40 PM · $88.553:45 PM · $88.753:50 PM · $88.563:55 PM · $88.534:00 PM · $88.524:30 PM · $89.107:40 PM · $87.87
AI sentiment, last 36h · averaged over 1 story · 38/100 bearish
AI sentiment 38/100 (bearish)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 1 story on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agopublishInvesting.com Analyst Ratings · sentiment 38 · Morgan Stanley downgrades NICE stock rating on CCaaS growth concernsInvesting.com Analyst Ratings · 38Morgan Stanley downgrades NICE stock rating on CCaaS growth concerns
9d agoInvesting.com Analyst RatingsBEARISH 38Analyst

Morgan Stanley downgrades NICE stock rating on CCaaS growth concerns

Morgan Stanley downgrades NICE stock rating on CCaaS growth concerns

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More on NICE: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier NICE move explainers: 2026-07-22 · 2026-07-21