TOP TIERMARKET NEWSWIRE
Movers explained · 2026-07-24

Archived explainer. For the current picture see today's HIMS page.

Why Is HIMS & HERS HEALTH I A (HIMS) Stock Down Today?

By the Top Tier Newswire AI Desk · July 24, 2026 at 5:15 PM ET · reviewed against 14 wire stories

HIMS & HERS HEALTH I A (HIMS) is down -14.20% in the latest session. Our newswire has captured 14 stories on HIMS across 7 sources in the last 36 hours, with AI sentiment reading mixed (avg 56/100).

Why HIMS stock is down today

Hims & Hers Health stock (HIMS) fell 14.20% to $28.09 in a sharply declining session driven by the U.S. Food and Drug Administration's decision to reject the inclusion of emideltide in the 503A Bulks List. The FDA's advisory panel declined to endorse the peptide, marking a setback for the company's product development strategy. This outcome triggered a significant sell-off, with the stock dropping from a morning high of $34.57 to a session low of $27.60.

What Happened

The FDA's Pharmacy Compounding Advisory Committee (PCAC) met to evaluate emideltide, a peptide Hims & Hers has positioned as a key part of its growth strategy. The panel voted against its addition to the 503A list, which allows for bulk compounding of certain medications. This decision raised concerns about the commercial viability of the product and the company’s ability to scale its peptide offerings. The stock opened with a modest 1.7% gap up but quickly reversed course as the news became public and investor sentiment shifted.

The broader market context included recent analyst activity, including a Truist price target increase to $27 and a Citigroup target raised to $35. However, these upgrades did not offset the immediate impact of the FDA outcome. Meanwhile, retail traders on platforms like Reddit and Twitter expressed concern over the stock’s trajectory, with some calling it oversold and questioning its recovery potential.

What The Data Shows

The stock traded 23.8 million shares, matching its 3-month average volume. Over the last eight sessions, HIMS had already declined 8.5% from $35.15 to $32.16. The company has a market cap of $7.3 billion, with a trailing twelve-month revenue increase of 32.8% but remains unprofitable, with a net margin of -0.6%. The stock’s beta of 2.34 indicates high volatility. In the last 36 hours, there were 21 notable options prints, with call premium at $5.0 million versus $881K in put premium.

What To Watch

The stock is currently in a period of heightened scrutiny following the FDA decision. Investors will likely monitor the company’s response and any potential follow-up from the FDA. Additionally, the stock’s performance in the coming weeks will be closely watched for signs of stabilization or further decline.

AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Not financial advice.

HIMS by the numbers

Last: $28.09Session: -14.20%7 sessions: -24.43%Coverage: 14 stories / 7 sourcesAI sentiment: 56/100 (mixed)Mkt cap: $7.3B52w: $13.74 to $70.43
HIMS · Jul 24 session (5-min) · -14.42% vs prior close · updated 8:58 PM ET
$27.32$30.65$33.99prev close $32.74$28.027:00 AM10:13 AM1:27 PM4:41 PM7:55 PM7:00 AM · $33.177:05 AM · $33.167:10 AM · $33.217:15 AM · $33.147:20 AM · $33.137:25 AM · $33.147:30 AM · $33.127:35 AM · $33.107:40 AM · $33.107:45 AM · $33.027:50 AM · $33.007:55 AM · $33.008:00 AM · $33.108:05 AM · $33.118:10 AM · $33.118:15 AM · $33.038:20 AM · $33.008:25 AM · $33.068:30 AM · $33.058:35 AM · $33.128:40 AM · $33.028:45 AM · $33.098:50 AM · $33.078:55 AM · $33.089:00 AM · $33.009:05 AM · $32.929:10 AM · $33.009:15 AM · $33.029:20 AM · $33.349:25 AM · $33.509:30 AM · $33.639:35 AM · $32.369:40 AM · $32.419:45 AM · $32.099:50 AM · $31.279:55 AM · $31.2710:00 AM · $30.6110:05 AM · $30.6710:10 AM · $30.5310:15 AM · $30.4710:20 AM · $30.1710:25 AM · $29.9610:30 AM · $29.6110:35 AM · $29.3910:40 AM · $29.2310:45 AM · $29.4610:50 AM · $29.5410:55 AM · $29.6311:00 AM · $29.6111:05 AM · $29.6811:10 AM · $29.7511:15 AM · $29.4711:20 AM · $29.2011:25 AM · $29.6811:30 AM · $29.6011:35 AM · $29.3411:40 AM · $29.3011:45 AM · $29.3511:50 AM · $29.2311:55 AM · $29.3412:00 PM · $29.4612:05 PM · $29.4312:10 PM · $29.6312:15 PM · $29.5312:20 PM · $29.3212:25 PM · $29.2212:30 PM · $29.3212:35 PM · $29.2612:40 PM · $29.0412:45 PM · $28.9112:50 PM · $28.8412:55 PM · $28.921:00 PM · $28.971:05 PM · $28.551:10 PM · $28.501:15 PM · $28.651:20 PM · $28.651:25 PM · $28.661:30 PM · $28.801:35 PM · $28.801:40 PM · $28.791:45 PM · $28.771:50 PM · $28.721:55 PM · $28.732:00 PM · $28.752:05 PM · $28.732:10 PM · $28.452:15 PM · $28.452:20 PM · $28.572:25 PM · $28.412:30 PM · $28.432:35 PM · $28.342:40 PM · $28.432:45 PM · $28.852:50 PM · $28.982:55 PM · $28.903:00 PM · $29.103:05 PM · $28.633:10 PM · $28.633:15 PM · $28.633:20 PM · $28.633:25 PM · $28.763:30 PM · $28.633:35 PM · $28.363:40 PM · $28.163:45 PM · $28.133:50 PM · $28.203:55 PM · $28.094:00 PM · $27.944:05 PM · $27.754:10 PM · $27.684:15 PM · $27.944:20 PM · $27.904:25 PM · $27.904:30 PM · $27.974:35 PM · $27.954:40 PM · $27.994:45 PM · $27.994:50 PM · $27.954:55 PM · $27.995:00 PM · $27.975:05 PM · $27.985:10 PM · $27.985:15 PM · $28.005:20 PM · $27.995:25 PM · $28.005:30 PM · $28.005:35 PM · $27.995:40 PM · $28.005:45 PM · $28.185:50 PM · $28.185:55 PM · $28.196:00 PM · $28.176:05 PM · $28.166:10 PM · $28.166:15 PM · $28.146:20 PM · $28.156:25 PM · $28.146:30 PM · $28.146:35 PM · $28.166:40 PM · $28.196:45 PM · $28.196:50 PM · $28.177:00 PM · $28.157:05 PM · $28.127:10 PM · $28.177:15 PM · $28.107:20 PM · $28.147:25 PM · $28.117:30 PM · $28.107:35 PM · $28.127:40 PM · $28.107:45 PM · $28.047:50 PM · $28.067:55 PM · $28.02
AI sentiment, last 36h · averaged over 14 stories · 56/100 bullish
AI sentiment 56/100 (bullish)0 · bearish50bullish · 100

The headlines behind the move

Story flow · 8 stories on the wire, last 36h · hover or tap a dot for the headline
36h ago24h ago12h agopublishBarron's · sentiment 54 · What the FDA’s Peptide Decision Means for Hims & Hers’ Long-Term Telehealth StrategyBarron's · 54What the FDA’s Peptide Decision Means for Hims & Hers’ Long-Term Telehealth StrategyInvesting.com Analyst Ratings · sentiment 56 · Hims and Hers stock gains on peptide compounding vote outlookInvesting.com Analyst Ratings · 56Hims and Hers stock gains on peptide compounding vote outlookStocktwits News · sentiment 63 · HIMS Stock Climbs Overnight As FDA Advisory Panel Backs 4 Peptides — ‘Pharma Bro’ Martin Shkreli Goes ShortStocktwits News · 63HIMS Stock Climbs Overnight As FDA Advisory Panel Backs 4 Peptides — ‘Pharma Bro’ Martin …TipRanks · sentiment 63 · Canaccord Expects Hims & Hers Stock (HIMS) to Outperform ‘Major Indices by Several Hundred Basis Points.’ Here’s WhyTipRanks · 63Canaccord Expects Hims & Hers Stock (HIMS) to Outperform ‘Major Indices by Several Hundre…Seeking Alpha · sentiment 61 · Hims & Hers: Peptide Ruling A Positive, Operational Good Sense Makes 'Buy' Case (Upgrade)Seeking Alpha · 61Hims & Hers: Peptide Ruling A Positive, Operational Good Sense Makes 'Buy' Case (Upgrade)TipRanks · sentiment 57 · Is Today’s Dip a Buying Opportunity for Hims & Hers Health (HIMS) Stock?TipRanks · 57Is Today’s Dip a Buying Opportunity for Hims & Hers Health (HIMS) Stock?Seeking Alpha · sentiment 32 · Hims & Hers down as FDA advisors snub first peptideSeeking Alpha · 32Hims & Hers down as FDA advisors snub first peptideBarchart · sentiment 28 · HIMS Stock Sinks as FDA Gives Hims & Hers Peptide the Cold ShoulderBarchart · 28HIMS Stock Sinks as FDA Gives Hims & Hers Peptide the Cold Shoulder
5d agoBarchartBEARISH 28Product/PR

HIMS Stock Sinks as FDA Gives Hims & Hers Peptide the Cold Shoulder

Hims & Hers shares crash as FDA panel votes against emideltide’s addition to the 503A Bulks List. Here’s what the news means for HIMS stock.

5d agoSeeking AlphaBEARISH 32General

Hims & Hers down as FDA advisors snub first peptide

Hims & Hers (HIMS) stock slides after an FDA advisory panel ​for the first time in a two-day meeting declines to endorse a peptide called emideltide. Read more here.

5d agoTipRanksBULLISH 57Analyst

Is Today’s Dip a Buying Opportunity for Hims & Hers Health (HIMS) Stock?

Hims Hers Health stock fell hard on Friday and investors might be wondering if now is the time to buy the shares.

5d agoSeeking AlphaBULLISH 61Analyst

Hims & Hers: Peptide Ruling A Positive, Operational Good Sense Makes 'Buy' Case (Upgrade)

Hims & Hers stock is upgraded to "Buy" given its upside potential. Here

5d agoTipRanksBULLISH 63Analyst

Canaccord Expects Hims & Hers Stock (HIMS) to Outperform ‘Major Indices by Several Hundred Basis Points.’ Here’s Why

Hims Hers Health ($HIMS) stock rose 3.4% on Thursday after the Pharmacy Compounding Advisory Committee (PCAC) of the ‌U.S. Food and Drug Administration ​(FDA)...

6d agoStocktwits NewsBULLISH 63Product/PR

HIMS Stock Climbs Overnight As FDA Advisory Panel Backs 4 Peptides — ‘Pharma Bro’ Martin Shkreli Goes Short

Leerink sees a $2.2 billion peptide market, with Hims potentially capturing about 20%.

6d agoInvesting.com Analyst RatingsBULLISH 56General

Hims and Hers stock gains on peptide compounding vote outlook

Hims and Hers stock gains on peptide compounding vote outlook

6d agoBarron'sNEUTRAL 54General

What the FDA’s Peptide Decision Means for Hims & Hers’ Long-Term Telehealth Strategy

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More on HIMS: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.

Earlier HIMS move explainers: 2026-07-30 · 2026-07-29 · 2026-07-27 · 2026-07-24 · 2026-07-23 · 2026-07-21