Why Is E L F BEAUTY INC (ELF) Stock Up Today?

e.l.f. Beauty Inc (ELF) shares rose 8.09% to $79.65 in early trading on Thursday, driven by a price target increase from TD Cowen. The firm cited growth in the Rhode brand as a key factor behind the upgrade. The move comes amid a broader pattern of analyst activity that has raised price targets across the board.

What Happened

TD Cowen raised its price target for e.l.f. Beauty stock, citing optimism around the Rhode brand’s performance. This upgrade is the only new coverage to emerge in the past 36 hours. The stock opened at $79.99 and saw a brief high of $79.99 at 7:00 AM ET before declining to a session low of $78.50 at 8:55 AM ET. The stock closed the session at $78.50, with no trading volume reported so far. This follows a broader trend of analysts increasing their price targets for the stock, including Canaccord Genuity, JP Morgan, UBS, and Raymond James, all of whom have raised their price targets in recent coverage.

What The Data Shows

The stock has traded between $48.82 and $150.99 over the past 52 weeks, with a current price of $79.65. It has a market cap of $4.3B, a P/E ratio of 181.0, and trailing 12-month revenue growth of 24.6%. The company’s net margin is 1.6%, and its beta of 1.58 indicates higher volatility than the broader market. Over the past eight sessions, the stock has risen 2.2% from $76.39 to $78.04. Insider transactions show 17 sales totaling $12.0M in the last 90 days, with the most recent filing on July 2.

What To Watch

The stock does not have an upcoming earnings date listed. Investors should monitor the breadth of analyst coverage and whether further upgrades or downgrades emerge in the coming days.