10 U.S. metro areas where builders are slashing prices on new homes
Existing-home prices just hit a new record high — but there are plenty of newly built homes selling at a discount, as desperate builders cut prices.
Archived explainer. For the current picture see today's BLDR page.
BUILDERS FIRSTSOURCE (BLDR) is down -4.72% in the latest session. Our newswire has captured 3 stories on BLDR across 3 sources in the last 36 hours, with AI sentiment reading bearish (avg 36/100).
BLDR stock fell 4.72% to $74.50 in afternoon trading on Friday. The decline came amid growing concerns in the U.S. home building sector, highlighted by falling builder sentiment and affordability challenges. The stock opened with a modest gap down and continued to trade lower throughout the session, reaching a low of $74.50.
Recent reports indicate that home builder sentiment has deteriorated in July, with high mortgage rates and economic uncertainty weighing on the industry. The National Association of Home Builders has pointed to these factors as key challenges for the market. Meanwhile, builders in several U.S. metro areas are slashing prices on new homes to attract buyers, despite record-high existing-home prices. The CEO of the National Association of Home Builders described the current environment as uncertain, with home buying activity dragging down the broader market. These developments have cast a shadow over the home building and supply chain sectors, including companies like Builders FirstSource.
The stock opened at $77.67, down 0.7% from the previous close, and traded as high as $79.99 before falling to its session low. Trading volume so far has been 0.8 million shares, which is 0.3 times the 3-month average. The stock is currently trading within its 52-week range of $65.10 to $151.03. Over the past eight sessions, the stock had risen 4.2% from $74.20 to $77.34. Insiders have sold a total of $391,000 in the last 90 days, with the most recent sale reported on May 12.
The stock is approaching its next earnings report. Investors may also monitor the breadth of coverage and any further developments in the housing market that could impact builder demand and pricing.
AI-assisted analysis composed exclusively from headlines and data on the Top Tier newswire. Not financial advice.
Existing-home prices just hit a new record high — but there are plenty of newly built homes selling at a discount, as desperate builders cut prices.
National Association of Home Builders CEO Jim Tobin discusses the dip in June pending home sales, citing high mortgage rates, local regulations, and labor shortages. He notes the high-end market remains strong and criticizes NYC's second-home tax.
homebuilder sentiment unexpectedly fell in July, weighed down by economic uncertainty and high mortgage rates amid conflict in the Middle East, a survey showed on Thursday. The National Association of Home Builders/Wells Fargo Housing Market index dropped two points to 34 this month from an upwardly revised reading of 36 in June.
More on BLDR: full news and sentiment history. Sentiment scores are AI-derived research signals, not financial advice.
Earlier BLDR move explainers: 2026-07-17